Badges in notifications are small numbered icons that appear on app icons. They are designed to give you a quick glance at how many unread messages, missed calls, or other notifications you have waiting for you. A notification badge is the little red circle with a number in it that lets you know how many notifications you have. Badges can appear on the app icons of your home screen, in the App Library, or on both or neither. They are useful in some circumstances, but they can also be annoying, provoke anxiety, and clutter up your device screen. You can control notification badges on your iPhone or iPad by modifying settings. By default, notification badges appear on a launcher icon when the associated app has an active notification. Users can touch and hold the app icon to reveal the notifications, along with any app shortcuts. App notification icon badges provide an additional nudge on top of the initial push message that can remind users to interact with your app. They are critical tools for engagement in that they are intended to help elicit a response from your target users.