A2P 10DLC is a messaging compliance system that enables businesses to send Application-to-Person (A2P) messages via 10-digit long code phone numbers in the United States. It is a standard that United States telecom carriers have put in place to ensure that SMS traffic to mobile phones is legitimate and not spam. A2P 10DLC is designed to increase trust across the messaging ecosystem.
Some key features of A2P 10DLC include:
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Brand registration: Businesses must identify who they are to the carrier networks. This is done by registering a brand with the Campaign Registry (TCR), which is responsible for regulating robocalls, spam texts, and opt-out options for customers.
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Campaign registration: Businesses must register what type of messages they send, i.e., notifications. This is also done through the TCR.
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Verification: Mobile carriers have started filtering out messages from non-registered numbers. A2P 10DLC verification is the logical next step to build greater trust between businesses and consumers and provide consumers greater protection from unwanted messages.
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Efficient communications at scale: A2P 10DLC is a great way for businesses to reach customers because it allows for efficient communications at scale.
It is important for businesses to register for A2P 10DLC to avoid higher fees and service disruptions. Sole proprietor A2P 10DLC registration is also available.
