what is a ppc campaign

A PPC campaign stands for pay-per-click campaign, which is a form of online advertising where advertisers pay each time a user clicks on one of their ads. Essentially, youre paying for targeted visits to your website, landing page, or app. PPC ads come in different shapes and sizes, such as text, images, videos, or a combination, and can appear on search engines, websites, social media platforms, and more. The most common form of PPC advertising is search engine advertising, where advertisers bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertisers ad will appear among the top results, and the advertiser is then charged a fee each time a user clicks on their ad. Other forms of PPC advertising include display advertising and remarketing. PPC campaigns can be a cost-effective and measurable way to reach a targeted audience, generate leads and sales, and increase brand awareness. When planning a PPC campaign, its important to define your target audience, conduct keyword research, set parameters, and monitor and adjust your strategy as needed.