Marketing automation is a type of software that enables companies to effectively target customers with automated marketing messages across channels including email, social media, and websites. It is a technology that manages marketing processes and campaigns automatically, streamlining workflows and saving time. Marketing automation software can handle routine marketing tasks without the need for human action, such as email marketing, behavioral targeting, lead prioritization, and personalized advertising. By automating these tasks, teams can work more efficiently and focus on other tasks, while the software takes care of the tactical work.
Marketing automation platforms can use data and patterns to send birthday emails and reminders, trigger lead generation content, schedule emails and social media content, and more. They can also manage the online elements of a marketing campaign, including data analytics that can create more precise personalized content for individual customers to drive engagement and revenue. Marketing automation software can help businesses overcome common challenges such as generating leads, keeping customers engaged throughout their journey, and putting data to use.
In summary, a marketing automation platform is any digital or software platform that allows businesses to develop specific types of communications and marketing campaigns across multiple channels automatically, streamlining workflows and saving time.
