what happened to netflix stock

Netflix's stock recently underwent a 10-for-1 stock split that took effect after the market closed on November 10, 2025, with trading on a split-adjusted basis beginning November 17, 2025. This means that for every one share an investor owned before the split, they received nine additional shares, effectively making each share worth one-tenth of the pre-split price. As a result, the stock price dropped roughly 90% on a purely mathematical basis when trading resumed post-split—from about $1,140 down to around $110—but the overall investment value for shareholders remained the same. The split was intended to make Netflix shares more affordable and accessible to retail investors and employees in its stock option program. Following the split and the start of trading at the adjusted price, Netflix's stock price actually saw a gain of about 3.4% on the day, trading around $114. The company recently reported Q3 earnings that missed expectations mainly due to an unexpected tax charge related to Brazil, causing a roughly 10% drop in stock price initially. However, underlying business momentum remains strong with solid revenue growth, membership gains, price increases, and an expanding advertising business. In summary, the notable 90% decline in Netflix's stock price is not due to negative business performance but is a direct consequence of the recent 10-for-1 stock split aimed at making shares more accessible. Despite that, Netflix remains a high-value company with positive growth trends and investor interest.