SERP stands for "Search Engine Results Page." It is the page of results that a search engine, like Google or Bing, displays to a user after they enter a search query. The SERP typically includes a mix of organic results, paid advertisements, images, videos, maps, and other specialized content relevant to the search term. The exact content and order of these results can vary based on various factors such as the user's location, browsing history, and the search engine's algorithms.
In essence, the SERP is the digital "answer" page that connects users to information, websites, and services related to their search questions.
