Eli Pariser calls on tech platforms like Google and Facebook to embed a sense of public life and civic responsibility into their algorithms. He urges these companies to give users more control over the information they receive and to ensure that algorithms do not just show content that is comfortable or engaging but also expose users to important, challenging, and diverse information. This is to counteract the "filter bubble" effect, where personalized algorithms isolate users in a bubble of content that reinforces their existing views, limiting exposure to new ideas and undermining civic discourse
. In summary, Pariser advocates for:
- Transparency about how algorithms curate content.
- User empowerment to control and customize their information feeds.
- Algorithmic design that prioritizes civic responsibility and public interest over mere engagement or profit.
- Avoiding intellectual isolation by exposing users to a broader range of perspectives and important topics beyond their immediate preferences
