Brow lamination is a cosmetic procedure that involves the "perming" of eyebrow hairs to provide a fuller, more even look. It is a trending brow grooming treatment that involves a perm that holds hairs in a slicked-up shape to hide small gaps and create a fuller, more uniform, and defined look. The process involves applying a cream to the brows that aims to "lift" up the hairs, brushing the brow hairs upward to help pull them in a uniform vertical direction, and applying a neutralizer to help seal the brows into place. The result is perfect brushed-up brows that give a fuller, more uniform, and defined look. Brow lamination is essentially a "brow hair texturizing treatment" that softens the hair follicle using a chemical solution and then re-shapes or sets it into a more refined, lifted, smoother shape. The benefits of brow lamination include making brows look thicker and fuller, addressing thinning hair that may occur with age, gaps in brows from overplucking or overwaxing in the past, unruly hairs that tend to go different directions despite brushing them, and a lack of shape or unevenness. The entire process is non-invasive, and the results can last up to six to eight weeks.