The phrase "What color is your Bugatti?" is a rhetorical and sarcastic expression popularized by Andrew Tate in 2022. It is used to flaunt one's luxury possessions, specifically a Bugatti car, while deriding others who do not own such expensive items. The phrase implies a challenge or a put-down, questioning the other person's status or wealth by asking about the color of their Bugatti, knowing they likely do not own one
. Andrew Tate introduced this phrase in a video where he showed off his Bugatti Chiron and responded to critics of its color by asking, "What color is your Bugatti?" This became a way to boast about material success and dismiss detractors
. In essence, the phrase is less about the actual color of a Bugatti and more about symbolizing wealth and status as a form of social bragging or insult. It has been widely referenced and even parodied in various media, reflecting its cultural impact beyond just the literal meaning
. Therefore, the question "What color is your Bugatti?" is not typically meant to be answered literally; it is a slang expression used to assert superiority or mock others for not having similar luxury possessions.
