what are twitter impressions

Twitter impressions are a metric that measures the number of times a tweet has been viewed by Twitter users. Impressions are not unique views, which means that if a user sees a tweet multiple times, it will count as multiple impressions. Impressions are calculated based on the number of times a tweet is displayed on users’ screens, whether in their timelines, search results, or hashtag feeds. Each time a tweet is displayed on a user’s screen, it counts as one impression. Impressions are one of the indicators of brand presence and provide valuable insights into tweet performance and impact. They indicate the total number of times a tweet has been seen, which means they represent the total exposure the tweet has received. Impressions can help brands understand the total number of times their message has been viewed, even if users did not engage with the tweet. Impressions are readily available to any Twitter account with a setting adjustment, and Twitters native tools and analytics provide data about the tweet, including impressions and total engagement.