Instagram Promotions are a feature on Instagram that allows users to convert regular posts, stories, or highlights into sponsored ones for a fee. These sponsored posts have higher outreach and engagement and can be identified by the "Sponsored" tag that appears below the Instagram handle. Instagram Promotions use algorithms to determine who is likely to click on the ads based on the campaign motivations. There are three different motivations for using Instagram promotion: increasing profile visits, website traffic, or simply sharing your post to more Instagram users. Instagram Promotions allow users to select their target audience based on age, location, and broad interests.
To create an Instagram Promotion, users need to choose a post they want to promote and select their target audience. Instagram Promotions can be used to generate extra awareness and engagement from already successful posts and stories. They can also be used to promote posts that introduce a business and its services, which can help familiarize potential new customers with the company and build brand recognition.
Overall, Instagram Promotions are a way to increase the reach and engagement of a post beyond a users normal audience by paying to promote it to a targeted audience.
