Instagram Reels is a feature on Instagram that allows users to create, discover, and share short, entertaining videos on the platform. Reels are short-form videos that can be up to 15 seconds long and can be recorded in a series of clips, all at once, or using video uploads from your gallery. Users can add music, filters, and other creative editing tools to their Reels to make them more engaging and fun.
Reels can be found under their own tab on account profiles and shared on Instagram Feeds, Stories, or Explore tabs. They are a great way for brands and creators to flex their creativity and extend their reach. Reels are also more discoverable than other types of Instagram posts because they have their own tab on the home feed navigation bar.
To create a Reel, users can select Reels at the bottom of the Instagram camera and use the creative editing tools on the left side of the screen to help create their video. Users can also use templates to easily get started with Reels. Once a Reel is created, it can be shared with followers and discovered by the wider Instagram community on Explore.
The Instagram Reels algorithm prioritizes videos based on what it believes a user will find engaging, based on their past behavior on the platform. Reels can be a versatile tool for businesses to connect with their audience, showcase their products or services, and experiment with new marketing strategies.
