Demographics are the statistical characteristics of a population used to study and describe groups of people. These characteristics include factors such as age, sex, race, ethnicity, income, education level, employment status, geographic location, marital status, and more
. Demographic data provides insights into the socioeconomic conditions of a population and is collected through methods like surveys, censuses, and polls
. Demographics are essential for businesses, governments, and organizations to make informed decisions. For example, businesses use demographic data to create targeted marketing strategies and identify potential customer segments, while governments use it to develop public policies and allocate resources effectively
. Additionally, demographic analysis can predict trends in population growth, economic patterns, and social changes
. In summary, demographics refer to the measurable attributes of a population that help analyze and understand the composition and dynamics of groups, aiding in strategic planning across various sectors
