Instagram limits how often you can perform certain actions to protect the community by reducing spam, abuse, and bot-like behavior. These limits apply to activities such as liking, commenting, following, unfollowing, and sending direct messages. If you exceed these limits, Instagram may temporarily block you from performing these actions and display messages like "We limit how often you can do certain things on Instagram to protect our community." Key points about these limits include:
- Instagram sets "Daily Limits" to reduce bot and spam activity. While exact numbers are not officially disclosed, exceeding normal human-like speeds for liking, commenting, following, and sending messages can trigger restrictions.
- New accounts face stricter limits and should increase activity gradually to avoid being flagged.
- Typical safe limits for established accounts are roughly 150-200 follows per day with pauses between actions, and a total action limit of around 500 actions per day (including likes, comments, follows, unfollows).
- Sending repetitive or identical messages, posting the same comment many times, or tagging too many people in posts/comments can lead to restrictions.
- Instagram may restrict actions for a few hours to a few days, depending on the severity and frequency of violations.
- Repeated violations can lead to account bans or disabling.
- To avoid restrictions, Instagram recommends acting like a normal human user—slow down activity, personalize interactions, and avoid spammy behavior.
In summary, Instagram limits how often you can do certain things to maintain a safe, spam-free, and authentic community environment. If you hit these limits, the best course is to pause activities, avoid spamming, and follow Instagram’s community guidelines carefully.
