Instagram limits how often you can perform certain actions on the platform to prevent spam and protect user experience. Here are the key limits for 2025:
- Following: 150-200 follows per day for older accounts, 100 for new accounts, with an hourly limit of about 10 follows.
- Unfollowing: Up to 200 unfollows per day, with an hourly limit of 60.
- Likes: Up to 1000 likes per day for older accounts, with a safer hourly limit of 120 likes; new accounts should limit to 50-100 likes per hour.
- Comments: 180-200 per day, with 10-12 comments per hour. Repeated comments may be flagged as spam.
- Direct Messages: 50-100 DMs per day for trusted accounts, and 20-50 for new accounts.
- Hashtags: Maximum of 30 per post.
- Total Following Cap: You can follow up to 7,500 accounts total.
In addition, Instagram may temporarily block actions if you exceed these limits too quickly or show spam-like behavior. The platform uses these controls to maintain authentic engagement and may impose an action block typically lasting about 24 hours if limits are violated. If you encounter the message "We limit how often you can do certain things," it indicates you have hit one or more of these limits or Instagram suspects suspicious activity. To resolve this, you can wait for the temporary block to lift, avoid repeated rapid actions, refresh your connection by switching networks or devices, and if you believe it’s an error, report the issue to Instagram.
These limits are important to keep in mind to avoid restrictions, maintain account health, and foster genuine interactions on Instagram.
