The "We Are Not the Same" meme is a popular internet catchphrase and meme format that emerged around August 2019. It is used to highlight and humorously compare differences in mindsets, values, or behaviors between two people or groups, often implying that the speaker considers themselves superior or fundamentally different. The meme typically ends with the phrase, "We are not the same," emphasizing contrast. The meme gained traction from social media posts where people made exaggerated or self-aggrandizing comparisons, such as "You pray for a rich man, I pray for riches. We are not the same." It became viral across platforms like Twitter, Instagram, and Facebook. Visually, it is often paired with an image of the character Gustavo "Gus" Fring from the TV show Breaking Bad, played by Giancarlo Esposito, who embodies a calm, calculating persona that contrasts with others. Overall, the meme is used to humorously assert uniqueness or superiority by pointing out stark differences, sometimes in an exaggerated or ironic manner. It has been embraced and adapted widely for both light-hearted and self-deprecating humor on social media.
