uploaded ads give advertisers access to more inventory than responsive display ads.

14 minutes ago 2
Nature

Uploaded ads do not give advertisers access to more inventory than Responsive Display Ads. In fact, Responsive Display Ads automatically adjust their size, appearance, and format to fit available ad spaces across a wide range of inventory on the Google Display Network. This adaptability allows Responsive Display Ads to access more inventory overall compared to uploaded ads. Uploaded ads, which are created outside of Google Ads and uploaded as fixed- size creatives, have more control over design but are limited in the parts of the Display Network where they can run. Thus, responsive display ads offer broader reach and access to more inventory, while uploaded ads provide precise control over creative appearance but less inventory access.