the kooples what is

The Kooples is a French fashion retailer founded by brothers Alexandre, Laurent, and Raphaël Elicha. It was launched in 2008 and quickly established itself with a novel concept of fashion aimed at couples, blending a rock chic aesthetic with timeless elegance. The brand offers a wide range of clothing, bags, shoes, and accessories for all, emphasizing an androgynous style that transcends traditional gender boundaries. The Kooples is known for its high- quality craftsmanship, using fine leather for bags and noble fabrics for ready-to-wear collections. Its identity includes bold prints, textured finishes, and a mixture of dark and bright colors, creating a sophisticated yet contemporary look. The brand is committed to sustainability, using eco- friendly materials and ethical production practices. The Kooples' style is centered on what they call "Dandy Rock" silhouettes, appealing to those who appreciate fashion that balances subversiveness with elegance. It has stores primarily in Europe and some presence in the United States. The brand also offers a range of products such as watches, T-shirts, and sweatshirts under collections like "What Is," which maintain the brand's chic and modern design ethos. In summary, The Kooples is a fashion brand that merges edgy rock influences with elegance, designed for a couple-centric, androgynous, and quality-conscious audience. It is recognized for its distinctive style and commitment to sustainable fashion.