The phrase "start with why" refers to a concept popularized by Simon Sinek in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action." It emphasizes the importance of understanding and communicating the purpose or reason ("Why") behind actions, decisions, or organizations before addressing "How" and "What." Sinek argues that inspired leaders and organizations begin with this purpose, which enables them to inspire others and create lasting impact. This approach contrasts with typical communication patterns that start with what is done or how it is done. The idea is encapsulated in Sinek's "Golden Circle" framework, where "Why" is at the core, followed by "How" and then "What".
Would a deeper explanation or summary of the book "Start with Why" or examples of how this concept applies in leadership and business be helpful?
