Simon Sinek is widely known for his concept of "Start with Why," detailed in his 2009 book "Start with Why: How Great Leaders Inspire Everyone to Take Action." The core idea is that great leaders and organizations inspire action by communicating from the inside out, starting with "Why" — the purpose, cause, or belief that drives them — before explaining "How" and "What" they do. This framework is called the "Golden Circle," with "Why" at its center, representing people's deeper motivations or purpose. According to Sinek, people are inspired not by what you do, but by why you do it, which is a more powerful and sustainable form of influence than manipulation. He illustrates this with examples of leaders like Martin Luther King Jr., Steve Jobs, and organizations like Apple, who lead with a clear sense of purpose that inspires others to follow or engage.
