Showmax is a subscription video-on-demand streaming service primarily serving Africa, launched in South Africa in August 2015. It offers a wide range of content including local and international series, movies, documentaries, kids' shows, and live Premier League football through a partnership with SuperSport
. Key features of Showmax include:
- Ad-free streaming with multiple plan options tailored to different needs, including a mobile-only plan and a sports plan called Showmax Premier League for live Premier League games on mobile devices
- Ability to stream on multiple devices with up to two concurrent streams and download content for offline viewing
- Content available in various African languages and a strong focus on local African content alongside international hits
- Personalized viewing with multiple profiles, including child-friendly profiles with age-appropriate content settings
- Data-saving options with different bandwidth caps and video quality settings to manage data usage while streaming
Showmax is majority owned by MultiChoice (70%) with NBCUniversal owning 30%, and it recently relaunched in 2024 with a new app and platform powered by Peacock technology, enhancing scalability and content offerings
. The service is accessible via its website (showmax.com), mobile apps on Google Play and Apple App Store, and integrates live sports streaming, particularly the Premier League, making it a comprehensive entertainment platform for its audience
