oliver uses his phone to look up information about a jacket he might want to purchase

just now 1
Nature

Oliver sees ads for the jacket on his laptop because his apps and devices collect and share information about his online activity across devices.

Why This Happens

This cross-device tracking enables targeted advertising, where companies use cookies, device IDs, or logged-in accounts (like Google or Apple) to link searches from phone to laptop sessions. It's a standard practice, not a hack or popularity issue.

Key Alternatives

  • The jacket is popular : Unlikely, as ads are personalized to specific searches, not general trends.
  • Device compromise : Rare; targeted ads occur without malware via legitimate data sharing.

Privacy Options

Clear browsing data, use incognito mode, or enable ad blockers to reduce tracking. Opt out of personalized ads in account settings on major platforms.