Nespresso is a brand known for its coffee machines and coffee capsules, offering various coffee varieties such as Ristretto (25 ml), Espresso (40 ml), and Lungo (110 ml) to suit different preferences
. The brand is also famous for its advertising campaign featuring the slogan "What Else?" prominently associated with George Clooney, who stars in several commercials that blend humor and sophistication around the coffee experience
. The "What Else?" campaign includes short films and commercials where Clooney often appears in a Nespresso store or setting, highlighting the premium and desirable nature of Nespresso coffee. One notable commercial shows Clooney overhearing women talking, initially thinking they are discussing him, but they are actually praising the coffee, emphasizing the brand’s appeal and luxury image
. In summary, Nespresso is both a coffee product line and a lifestyle brand, marketed with stylish and memorable ads featuring George Clooney and the catchphrase "What Else?" to evoke a sense of elegance and quality in coffee drinking
