The method you are describing is called a focus group. It is a qualitative market research technique where a moderator leads a discussion with a carefully selected small group of people (usually 6-10 participants) who share insights and opinions about a new product, service, or concept intended to meet market needs. The participants are chosen based on characteristics relevant to the target market, and through interactive discussion, the group provides valuable feedback and ideas that help businesses understand consumer attitudes, preferences, and potential improvements before launching or developing a product or service further
. Focus groups enable companies to explore not only what people think but also how they express their thoughts, capturing nuances and emotional drivers often missed by surveys. This method is widely used to test new products, refine concepts, identify customer needs, and assess market reactions in a social setting facilitated by the moderator
. In summary, a focus group is a structured, moderated discussion with a selected group of people aimed at generating insightful ideas and feedback about new products or services tailored to market demands
