Instagram limits how often you can perform certain actions to prevent spam and protect the community. Here are the key limits for 2025:
- Following: Older accounts can follow 150-200 accounts per day, with an hourly limit of about 10-60 follows. New accounts have stricter limits (about 100 follows per day).
- Unfollowing: Up to 200 unfollows per day, with a maximum of 60 per hour.
- Likes: Up to 1000 likes per day for older accounts, about 120 likes per hour. New accounts should keep it between 50-100 likes per hour.
- Comments: 180-200 comments per day, about 10-12 comments per hour. Repeated comments may be flagged.
- Direct Messages (DMs): Trusted accounts can send 50-100 DMs daily; new accounts have lower limits (20-50 DMs).
- Hashtags: Maximum of 30 hashtags per post.
- Following cap: An account can follow up to a maximum of 7,500 users in total.
Exceeding these limits or performing actions too quickly can trigger an "action block" imposed by Instagram, which temporarily restricts your ability to like, comment, follow, or send messages. This block usually lasts about 24 hours but can be longer for repeated violations. Instagram also limits combined actions (likes, follows, comments, etc.) to around 500 per day to avoid spam detection. If you receive a warning like "We limit how often you can do certain things," it means you hit one of these limits or engaged in suspicious activity, and you should pause activity or follow steps like refreshing the app, logging out/in, or reporting the issue to Instagram if you think it's a mistake.
