To measure "reach," the method depends on the context—whether it's physical reach (like in sports) or marketing/social media reach.
Measuring Physical Reach (e.g., Boxing, MMA)
- Boxing or MMA Reach (Wingspan):
- Stand with your back against a wall with heels, buttocks, shoulders, and head touching the wall.
- Extend both arms fully horizontally to the sides, parallel to the ground, with palms facing forward.
- Measure the distance from the tip of the middle finger on one hand to the tip of the middle finger on the other hand using a tape measure. This distance is your reach or wingspan.
This method is standard in UFC and boxing for measuring a fighter's reach, which is important for striking and grappling advantages
- Alternative Boxing Method:
Stand against a flat surface, extend one arm horizontally, and measure from the wall to the tip of the fist, then double this measurement to get reach
Measuring Marketing or Social Media Reach
- Definition:
Reach in marketing refers to the number of unique individuals who have seen a specific piece of content, ad, or message at least once. It differs from impressions, which count total views including multiple views by the same person
- How to Measure:
- Use analytics tools provided by social media platforms (Facebook, Instagram, Twitter, etc.) that report the number of unique users who saw your post or ad.
- Calculate reach percentage by dividing reach by total followers and multiplying by 100.
- For campaigns outside social media, use brand monitoring tools that track reach across websites, blogs, forums, and other channels
- Formula:
Reach = Impressions / Frequency
(Frequency is the average number of times each person saw the content)
- Improving Reach:
Use audience segmentation, personalize content, optimize websites for SEO, and implement omnichannel marketing strategies to increase the number of unique users exposed to your message
In summary, measuring reach physically involves measuring wingspan or arm extension, while in marketing, it involves tracking unique viewers or users exposed to content using analytics tools and calculations based on impressions and frequency.
