You should aim to post on Instagram about 3 to 5 times per week for in-feed posts, such as Reels, carousels, or static posts. This frequency helps increase your visibility, chances of appearing on the Explore page, and engagement with your audience
. Posting at least one Instagram Story per day is also recommended to keep your audience engaged and maintain a steady presence
. Here’s a breakdown based on account size and goals:
- Small accounts (0–10K followers): Posting once a day (around 5 times a week) helps grow visibility and experiment with content types
- Medium accounts (10K–100K followers): Posting about 4 times a week balances content creation with community management
- Larger accounts (100K–500K followers): Posting 3 times a week is sustainable while maintaining quality and engagement
Posting more frequently (up to 1-3 times per day) can accelerate growth if you have the resources, but consistency and quality are more important than sheer volume
. Avoid overwhelming your audience with low-quality or irrelevant content, and adjust based on how your followers respond
. In summary:
- Post 3–5 feed posts per week.
- Post at least 1 Story daily (some recommend 2 Stories per day).
- Focus on consistent, quality content over quantity.
- Experiment and adjust based on your audience’s engagement.
This approach balances growth, engagement, and sustainability on Instagram in 2025
