Virat Kohli's charges for an Instagram post vary according to different reports, but the figures generally range between ₹3.5 crore to ₹14 crore per post.
- According to Hopper HQ's 2023 report, Kohli charges around ₹14 crore for an individual Instagram post, making him India's highest-earning Instagram star
- Another report from Hindustan Times states that Kohli charges between ₹3.5 to ₹5 crore per Instagram post, with fees varying depending on the type of content such as stories, posts, or collaborations
- Some media reports claimed Kohli earns about ₹11.45 crore (approximately $1.38 million) per sponsored Instagram post, placing him among the top global earners on the platform
. However, Kohli himself has dismissed these higher figures as untrue, clarifying that the widely circulated ₹11.45 crore per post figure is inaccurate
- There are also claims on social media suggesting Kohli charges even higher amounts for longer videos or tweets, but these are anecdotal and not officially confirmed
In summary, while exact figures are not publicly confirmed and Kohli has denied some of the highest reported amounts, credible sources indicate his Instagram post charges are generally in the range of ₹3.5 crore to ₹14 crore per post, with ₹11.45 crore often cited but disputed by Kohli himself. This makes him the top Indian influencer on Instagram in terms of earnings per post
