There are two different Apple TV products that could be referred to here: the Apple TV+ streaming service and the Apple TV hardware device.
- The Apple TV+ streaming service costs $12.99 per month after a 7-day free trial as of 2025. It is a subscription service for original movies and TV shows available through the Apple TV app. There is also a discount if bundled with other Apple services via Apple One plans starting at $19.95 per month for individual plan.
- The Apple TV 4K hardware device, which is used to stream content including Apple TV+, costs $129 for the Wi-Fi model with 64GB storage as of July 2025.
If the question is about the subscription for Apple TV+ streaming service, the monthly cost is $12.99. If asking about the cost of the actual Apple TV device, the starting price is $129. Please specify if more details about either the service or the hardware purchase are needed.
