The Dallas Cowboys cheerleaders are receiving a significant pay raise for the 2025-26 NFL season, with their salaries increasing approximately 400 percent. In the 2024 season, cheerleaders earned about $15 an hour and $500 per game or appearance, which translated to around $75,000 per year for veterans. After the raise, veteran cheerleaders could now be making over $75 per hour, with annual salaries estimated around $150,000 or more based on previous hourly rates and game fees. This pay increase marks a drastic and life-changing improvement in their earnings, though the contracts still do not include health insurance. Many cheerleaders continue to hold other jobs outside of their role with the Cowboys.