how much did sydney sweeney make from american eagle

Sydney Sweeney's earnings from the American Eagle campaign are not publicly confirmed with an exact figure. However, it is estimated that her paycheck was likely in the high six or seven figures, given that it was American Eagle's priciest campaign ever. Her net worth was around $40 million in 2025, and this deal significantly contributed to it. Experts predicted that the viral campaign might add approximately $5 million more to her earnings before Labor Day 2025, with the campaign causing a huge boost in American Eagle's stock and market value. Sydney's endorsement helped American Eagle's stock jump nearly 18% in one day, adding over $400 million in market value for the company. Despite the campaign's success, it also faced backlash which may affect her brand reputation and future deals. In summary, Sydney Sweeney likely made several million dollars from her American Eagle campaign, with estimates around $5 million from the endorsement deal itself plus possibly more from related royalties and brand partnerships.