Alani Nutrition (also known as Alani Nu) was sold to Celsius Holdings for a total consideration of $1.8 billion. This deal included $150 million in tax assets, making the net purchase price $1.65 billion. The purchase price was a combination of $1.275 billion in cash, a $25 million earn-out, and $500 million worth of newly issued Celsius Holdings stock. The valuation was less than three times Alani Nutrition’s projected 2024 revenue of $595 million and approximately 12 times its EBITDA of $137 million. The acquisition was completed in early 2025 and made Alani Nu a division of Celsius Holdings.