As of early 2025, approximately 5.31 billion people worldwide use social media, which accounts for about 64.7% of the global population
. Other sources report similar figures, ranging from around 5.07 billion to 5.24 billion users, representing roughly 62.6% to 63.9% of the world's population
. Social media penetration is even higher among internet users, with about 94.2% of global internet users active on social media platforms monthly
. Among adults aged 18 and older, social media usage reaches approximately 87.3% globally
. The number of social media users continues to grow steadily, with around 241 million new users joining in the past year, reflecting an annual growth rate of about 4.7%
. On average, a social media user engages with around 6.8 different platforms each month and spends over 2 hours daily on social media activities
. In summary:
- Total social media users worldwide: ~5.3 billion (about 64.7% of global population)
- Percentage of internet users on social media: ~94.2%
- Average daily time spent on social media: ~2 hours 20 minutes
- Average number of platforms used monthly: ~6.8
- Annual growth in users: ~241 million new users (4.7% growth)
These figures highlight the vast and growing reach of social media globally
