The Sturgis Motorcycle Rally lasts for 10 days. It typically starts on the first Friday of August and ends on the second Sunday of August. This 10-day format has been the standard since 2016, officially running from the Friday before the first full week of August to the second Sunday of August each year.
Motorcycle traffic and related activities often begin to increase up to two weeks before the official start date and may continue for as long as two weeks after the rally concludes.
For example, in 2025, the rally is scheduled from August 1 to August 10.
