Tammy Hembrow became famous primarily as an Australian fitness model and social media influencer by documenting her pregnancy in 2014 and sharing her impressive post-pregnancy body transformation. She built a large following on Instagram, inspiring both mothers and non-mothers with her fitness journey and lifestyle. Tammy’s fame was further boosted by her collaborations with fitness brands, her own fitness platform TammyFit, and her activewear brand Saski Collection. She also gained wider recognition through modeling for Khloe Kardashian’s jeans company and being part of Kardashian-related fitness circles. Tammy’s Instagram presence, which has grown to over 13 million followers, and her YouTube channel where she shares fitness tips, contributed greatly to her rise as a fitness influencer and entrepreneur. Her rise to fame is characterized by a blend of fitness content, personal life sharing, and savvy business ventures, all beginning from showcasing her transformation and lifestyle after motherhood around 2014-2015.