MrBeast, whose real name is Jimmy Donaldson, made his money primarily through his wildly popular YouTube videos, where he performs stunts, gives away large sums of money, and creates engaging content that attracts billions of views. He earns significant income from YouTube ad revenue and lucrative brand sponsorships, with individual sponsorship deals reportedly paying around $2.5 to $3 million per shout-out
. Beyond YouTube, MrBeast has diversified his income streams through several business ventures:
- He owns the fast-food virtual restaurant chain MrBeast Burger.
- He launched Feastables, a successful chocolate brand that generated over $250 million in sales and became more profitable than his media business in 2024
- He operates an online merchandise store with strong sales driven by his loyal fanbase
- He has other ventures including a game show on Amazon Prime called "Beast Games," a snack food company, and a social media analytics platform for creators
MrBeast reinvests heavily into his videos and businesses, which has helped him build a $1 billion empire. His YouTube channels collectively have over 320 million subscribers and billions of views, generating an estimated $50 million monthly from videos and related businesses
. In summary, MrBeast made his fortune through a combination of:
- YouTube ad revenue and sponsorships
- Merchandise sales
- Food and snack brands (MrBeast Burger, Feastables)
- Media projects like his Amazon Prime show
- Other business investments and ventures
This multi-faceted approach has made him one of the highest-earning creators in the world
