are we all born with a deep primal need for white cheddar

We are not literally born with a deep primal need specifically for white cheddar cheese. The phrase often seen on white cheddar popcorn packaging ("We are all born with a deep, primal need for savory white cheddar. It's a fact. Look it up.") is primarily a marketing slogan rather than a scientifically proven fact. However, it reflects a broader evolutionary idea: human ancestors developed a biological preference for high-fat, high-energy, umami-rich foods, such as cheese, which provided vital nutrients and energy needed for survival. Cheese and other umami-rich foods trigger pleasurable responses in the brain, which might explain why many people enjoy the savory taste of white cheddar and other cheeses today. So, while there is no innate specific craving for white cheddar itself, there is a primal biological basis for why humans might be drawn to savory, fatty, and umami-rich foods including cheese like white cheddar. This is tied to evolutionary survival instincts rather than a literal birthright for white cheddar craving.