The main goal of the President's Challenge program is to encourage all participants, particularly Americans or youth in the U.S., to make physical activity part of their everyday lives and to be physically fit. It aims to promote healthy and active lifestyles, reduce obesity and related health problems, and motivate individuals across various activity and fitness levels to improve their fitness. The program also offers awards to recognize physical activity, effort, and fitness achievements, thus encouraging sustained engagement in regular exercise and healthy living.
Additionally, there is a version of the President's Challenge in Singapore that focuses on building a culture of unity, respect, and community support through volunteerism and social impact, but this is distinct from the U.S. fitness program.
