what is friend.com

friend.com is the website for Friend, a startup creating an AI-powered wearable pendant designed to be treated as a digital companion. The device, worn like a necklace, houses an AI chatbot that acts as a personal companion, providing company and conversation throughout the day. Unlike productivity- focused wearables, the Friend AI focuses on emotional companionship, aiming to be a supportive presence for its user. The company’s CEO, Avi Schiffmann, invested heavily in acquiring the domain friend.com to establish the brand and vision of a social network for real-life and AI friends. The AI companion is envisioned to cultivate a personality that resonates with users and be an always-available buddy to discuss daily experiences. This venture generated mixed reactions, with some critiques noting the chatbot's behavior and the implications of relying on AI friendship for human emotional needs. Friend's first batch of AI wearable shipments experienced delays as of early 2025. The platform also launched a web experience on friend.com allowing people to interact with random AI chatbots, though some interactions are described as emotionally heavy or trauma-focused. Overall, friend.com represents an ambitious experiment in AI companionship through an always-on wearable paired with a digital platform for social interaction with AI characters.