Direct answer: The NYT crossword clue “Cookie marketing units” from the October 31, 2025 puzzle is GIRL SCOUT TROOPS (15 letters). Context and quick details:
- The clue yields the long answer GIRLSCOUTTROOPS, commonly presented without spaces in crossword conventions. This matches multiple puzzle sources from late October 2025.
- The clue appears as 35A in the Oct 31, 2025 NYT crossword, with crossings guiding the exact fill to GIRL SCOUT TROOPS.
- Public answer databases and solvers consistently list the solution as GIRLSCOUTTROOPS for that date.
If you’d like, I can show how the crossing letters typically support this fill or provide a brief explanation of why this clue maps to that phrase.